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Let’s make something

Good ideas. Real connections.

TikTok Shop Launch Package

TikTok Shop.From setupto showtime.

We bring strategy, store setup, commerce connections, creator training and production into one working plan. Your product gets a clear story, your team gets practical support, and every step leads towards a shop you can run.

Built around your market, products and existing systems.

THE COMMERCE WORKSHOP1920 / 01
Find your starting point.

Choose the market, products and format. Agree what success means and what the team needs to get there.

Strategy · Technology · People

TikTok Shop × LIVE shopping × Connected commerce

Better, connected

01One team. A clear scope.

Everything your launch needs, shaped around your business.

Start with a focused pilot or bring us into a wider rollout. We agree the work, responsibilities and budget before production begins.

01

Strategy & product selection

A practical plan for your audience, assortment, offer and route to market, grounded in how your business actually works.

  • Market fit
  • Product selection
  • Pilot plan
02

Shop setup

Eligibility checks, onboarding support, account structure and product listings. We prepare the details that turn an approved shop into a usable sales channel.

  • Onboarding
  • Catalog
  • Account roles
03

Connected commerce

Scope and implement the right connections between TikTok Shop, your e-shop and business systems, with clear ownership of products, stock and orders.

  • E-shop
  • Inventory
  • Order flow
04

Creator & LIVE training

Help your team and selected creators explain products, demonstrate real benefits, handle questions and host a confident, well-prepared LIVE.

  • Product demos
  • Host coaching
  • Rehearsals
05

Content & LIVE production

From the first script to the final edit: product videos, UGC, studio preparation and live production, with a consistent voice for your brand.

  • Video & UGC
  • Studio
  • LIVE production
06

Launch & learning

Coordinate launch activity, review content and order performance, and turn customer questions into the next round of improvements.

  • Launch support
  • Reporting
  • Next steps

02Fits the business behind the screen

Your shop. Your systems. A considered connection.

We start with the e-shop and operations you already have. Then we define what should connect, how it will work and how the team will manage it.

Integration scope depends on the seller, market, platform access and available APIs. We confirm compatibility and any required approvals before committing to the build.

Let’s map your systems
THE CONNECTED SHOPTikTok Shop
01

Shoptet

Assess the available add-ons and access for your store, then scope the connection you need. Tracking and order synchronization are separate parts of the brief.

02

Shopify

Use the official TikTok Shop channel where your store meets its requirements. Confirm market support and the catalog, inventory and order flows before rollout.

03

Custom e-shop

Design an integration around your platform, available interfaces and actual buying journey. Agree the data flow and test it against real operating scenarios.

04

ERP & data

Connect the agreed product, stock and order processes to your back office. Define the source of each record and how the team handles exceptions.

Products & stockOrders & data

03A practical way forward

A clear next step, at every stage.

01

Diagnose

Review your products, market access, systems and team. Decide where to begin and what needs attention first.

Your takeawayA scoped plan and proposal
02

Build

Prepare the shop, agreed integrations, product story and production assets. Put responsibilities in place.

Your takeawayA working setup and content plan
03

Rehearse

Train the hosts and run through the customer journey, product demonstrations and handover to operations.

Your takeawayA prepared team and launch checklist
04

Launch & improve

Put the plan into use. Review customer questions, content and operational results, then decide what to develop next.

Your takeawayA review and priorities for the next cycle

04Experience across markets

Experience from Vietnam and China. For your next chapter in Europe.

Our team has worked with brands in Vietnam and China. We bring that experience to conversations about products, content and commerce, with a plan shaped for the market you want to enter.

VN / FIELD NOTES

Vietnam

Team experience

Work with brands in Vietnam gives our team a practical perspective to bring to your product story, creator brief and production planning.

CN / FIELD NOTES

China

A distinct commerce ecosystem

Our experience with brands in China broadens that perspective. China’s Douyin ecosystem is separate from TikTok and TikTok Shop in other markets.

EU / YOUR NEXT CHAPTER

Europe

Local execution

We build your plan around the target market, customer language, seller eligibility and the systems your business uses.

We adapt experience to your market: the offer, customer expectations and platform rules each need their own attention.

05More ways to build your brand

The rest of our craft, still here for you.

TikTok Shop is part of a wider creative practice. Explore seven complementary crafts for the skills your next project needs.

01Design cottageGraphic design

A good idea deserves a beautiful form.

Campaign visuals, everyday content and all the details in between. We turn your message into design that people notice—and recognise as yours.

  • Campaign concepts & key visuals
  • Social, digital & print design
  • Design systems your team can use
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02Campaign millPPC & paid media

Give your message a little momentum.

Thoughtful paid campaigns that connect the right creative with the right audience. We plan, test and learn, keeping your business goals at the centre.

  • Google & paid social campaigns
  • Audience, creative & landing-page testing
  • Clear reporting & ongoing optimisation
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03Social houseSocial media

Be the brand people like having around.

A voice with something to say, content worth sharing and a community worth showing up for. We help your channels feel alive and unmistakably you.

  • Channel strategy & content planning
  • Content creation & publishing
  • Community care & social listening
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04Creator cabinUGC & influencer marketing

The best stories sound like people.

We connect brands with creators who fit the story. From a useful everyday demo to an ongoing collaboration, the work starts with a genuine reason to care.

  • Creator discovery & campaign direction
  • UGC briefs, production & coordination
  • Usage rights & performance feedback
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05Brand atelierBranding

A brand that feels like you. Only clearer.

We get to the heart of what you stand for, then give it a voice and a visual world. Something distinctive enough to remember, and useful enough to grow with.

  • Positioning, personality & messaging
  • Visual identity & art direction
  • Brand guidelines & launch assets
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06Live loungeLivestream shopping

A shop window. With a real conversation.

Bring your products to life with people who can explain, demonstrate and answer in the moment. We shape live shows that feel welcoming and easy to shop.

  • Show concept, hosts & run of show
  • Production, product demos & moderation
  • Shopping journey & post-live content
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07Film barnVideo production

A little feeling. Twenty-four times a second.

From the first sketch to the final cut, we make moving stories for brands. Films, short-form content and product videos, made to suit the screen and the moment.

  • Concept, script & storyboard
  • Filming, direction & production
  • Editing, motion graphics & sound
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GOOD QUESTION

Before we get started

What does the package cost?

We price the agreed scope: setup, integrations, production, training and ongoing support. You receive a clear proposal separating our work from advertising spend, creator fees and third-party costs.

Can my business join TikTok Shop?

We check your legal entity, target market, products and account route first. Market availability and seller approval are separate questions; TikTok makes the final eligibility decisions.

Can you connect our e-shop or ERP?

We assess your specific systems, available connectors and API access, then propose an implementation. Native support varies by market; Shoptet’s TikTok Pixel alone is not an order integration.

Can you train our own people?

Yes. We can work with your product experts, hosts and selected creators on demonstrations, presentation, moderation and rehearsals. Training and production support can be combined in the same plan.

Do we need to replace our existing e-shop?

We begin with your current setup and assess what it can support. A new sales channel may sit alongside your e-shop; any recommendation to change systems needs a clear operational reason.

Let’s work on your next chapter

Bring the product. Let’s build the plan.

Tell us what you sell, where you want to sell it and what you already have in place. We’ll help define the right starting point.

Talk about your project